Caspian Pen
For Dell Technologies
Brief
To introduce their new Caspian Pen, Dell requested a product video to highlight its features and benefits targeted both the working professional and young creatives on the go. They asked that the film “stand out” in a sea of product videos.
Approach
We set out to create a heartfelt narrative with poignant copy, stunning visuals, and moving music. Working closely across copy, art direction, filming, editing, and sound mixing, I was involved word for word, frame by frame - in the editing suite, online with the composer in New York, and also worked on all the social assets around the launch of this film.
