The European Commission requested a 360 awareness campaign about EU’s humanitarian aid efforts and why they matter - not only highlighting the important work they do, but the hope that the aid enables.

We created a campaign that replaced the usual “us” and “them” narrative with authentic storytelling that reframed the conversation to be more inclusive. By focusing on three individuals; Abdulaleem, Sabekun, and Bousseina, we learned how EU’s humanitarian aid did more than just feed people in need – it built a foundation for people to really live. The campaign involved SoMe, a documentary that was featured at film festivals across Europe, and a microsite.